A growing dental clinic had been relying on referrals and occasional walk-ins but lacked a predictable system to attract new patients. Despite offering competitive services, they were not reaching their full potential in terms of patient volume. Their main concern was creating a sustainable lead flow without overextending their budget.

We developed a long-term Facebook ad strategy divided into two distinct campaigns—one aimed at promoting general dental checkups and another focused on high-ticket services like implants and cosmetic procedures. Each campaign was tailored with unique copy, creatives, and audience targeting, ensuring we reached the right people at the right time. We regularly tested and refined our ads, optimizing for better performance over the 2-month span. Our team also implemented a clear lead capture and follow-up process to maximize conversion.

Building a sustainable lead generation system from scratch. Balancing budget allocation between general services and high-ticket treatments. Creating campaigns that would deliver consistent results over time.

Over the course of just over two months, the clinic saw remarkable improvements in lead volume and consistency: Total Ad Spend: $7,857.89 | Total Leads Generated: 367 | Average Cost Per Lead: $21.41. This level of performance gave the clinic a steady stream of qualified leads and empowered them to scale their operations with confidence.

A premium dental clinic specializing in implants and cosmetic procedures was struggling to generate consistent inquiries despite having strong in-clinic service delivery. Their marketing had been mostly word-of-mouth, and they were not reaching cold audiences at scale. The challenge was to position their high-value treatments in front of the right prospects who were early in their decision-making journey.

Our team designed a top-of-funnel strategy focused on brand awareness, education, and soft conversion. We launched two Facebook campaigns targeting users showing interest in dental care but not yet ready to book. Each ad offered value-driven content—such as smile makeover guides and patient testimonials—to build trust before pitching services. Advanced audience targeting and continuous ad testing helped us refine engagement throughout the campaign.

Targeting colder audiences who weren't ready to book immediately. Building trust with prospects unfamiliar with the clinic. Creating educational content that positioned high-value treatments without being pushy.

Over the course of one month, the campaigns successfully funneled in leads with clear buying intent, despite operating at the top of the sales journey: Total Ad Spend: $5,824.75 | Total Leads: 82 | Average Cost Per Lead: $71.03. While the CPL was higher due to targeting colder audiences, the quality of leads was significantly improved, leading to better conversion potential and higher-value treatment bookings.

A local dental clinic approached us struggling to maintain a consistent flow of new patient inquiries. Their previous marketing efforts lacked focus and failed to generate measurable results. They had never run structured Facebook ad campaigns before and needed expert help to establish a reliable lead generation funnel.

We began by identifying the clinic's target audience based on demographics, location, and intent-driven behavior. After setting up the proper tracking infrastructure, including pixel integration and conversion events, we developed multiple ad creatives and tested them against different interest groups. We optimized the campaigns continuously—refining audience segments, testing ad copy variations, and improving landing page performance to ensure high-quality lead capture.

Starting from zero with no previous campaign data to build on. Setting up proper tracking infrastructure from scratch. Finding the right audience segments in a competitive local market.

Within just one month, the campaign delivered a strong performance: Total Ad Spend: $2,471.30 | Total Leads Generated: 108 | Cost Per Lead (CPL): $22.88. The client was thrilled with the steady stream of qualified leads and has since expanded their budget to scale results further.